Colors are vibrant and look exactly as it appears online. Somehow when I read 3D, I thought the design would be raised to the feel or be a puckered sleeve that fits on the cup. Perhaps I don't know what 3D means. I still love the printing! I ordered the black cup handle holder as well because if this cup stays out in the hot sun, it will burn your hand when you pick it up to drink from it. The black handle holder they are selling does not fit to the top of the cup so it will cover “DOG MOM” and some of the paw prints though. If that would bother you, I would not purchase the handle. Pawsionate should come up with a better solution since your are paying for the cup to say “DOG MOM”. At least the person and dog with names are on the bottom which can still be seen.